ED AND WILL is a luxury fashion brand created by two brothers in Barcelona.
With a business background, these two brothers found their passion in the fashion industry after working together for the same fashion company in Ibiza. It was there they became captivated with women’s shoes and their power of seduction.
In 2013 the brothers Ed and Will, developed the idea to launch a shoe line where they could express their own vision.
The essence of their designs is inspired by the elegant simplicity of geometric and organic shapes and the beauty of some colors, lights and textures found in nature. Materials such as stone, steel and ceramic pieces used in urban buildings and structures are also a great source of inspiration. Their shoes perfectly highlight the attitude and personality of a woman.
ED AND WILL aesthetic is modern, clean and combines fine materials with excellent Spanish craftsmanshift, blending comfort and design.
By being part of the whole creation process, the two brothers tend to create a unique and exclusive product that is the best companion for a woman to feel confident, sophisticated and sexy.
